Long-term profit - we have experienced losing days, weeks and months at times, but in the long-term the service results show resilience and a steady, consistent, long-term profit. The service has a solid book of results dating all the way back to 2010.
Industry knowledge - I have gained professional experience in racing journalism since 2010, writing form previews and guides for the specialist racing newspapers, national newspapers, racing websites and other racing publications, such as racecards, covering the big meetings like the Cheltenham Festival, Royal Ascot and Glorious Goodwood.
Respected service - The widely respected Smart Betting Club have independently reviewed my service in both 2010 and 2013 and awarded it 'Hall Of Fame' status - a recommendation to their clients to purchase. Named as one of the best seven services on the market in their June 2013 feature. Rated five stars (out of five) by reviewers on www.tipstersreview.co.uk in September 2014. Rated best Horse Racing Tipster and Overall Tipster (across all sports) by Smart Betting Club members in 2015, 2016, 2017 & 2018.
Fully proofed results - Since inception in February 2010 all results have been proofed to Racing Index and since summer 2010 the Smart Betting Club and Pro Gambler have also proofed all selections.
Realistic prices - Prices only advised if available with a minimum of three, reputable firms. Results settled at the lowest quoted in the e-mails.
Structured staking - Bets provided on a sliding scale of 0.25 - 3 pts and the stronger the bet, the better the performance has been historically. Portfolio investors looking to cut down bet frequency and boost profits can thus using stake strength as a quick and easy filter.
Solid reasoning - Detailed reasoning provided so you know my rationale behind each bet. Post-race feedback also provided for each selection.
Affordable - Membership costs are on the low to medium end of the spectrum - meaning subs can be cleared sooner before making profit.
Approachable - Any questions and queries always welcomed. I have offered members extra months for free as compensation for bad runs, and have also run several Christmas competitions - with Cheltenham Festival tickets, cash, free memberships, bets and racing books as prizes for my members.
Practical to follow - Tweets issued in advance of e-mails being sent (can activate an SMS via Twitter) so you know when to expect bets. Full results spreadsheet e-mailed at the end of each month, making it easy to track performance.